We are delighted that Her Royal Highness, Tuanku Zara Salim, the Raja Permaisuri of Perak, accepted the role as the Royal Patron of The Lost Food Project (TLFP). Tuanku Zara’s long standing involvement with TLFP since its inception demonstrates her deep commitment to our cause and understanding of our operations.

During TLFP’s early days, Tuanku Zara had the opportunity to officiate the inaugural delivery of The Lost Food Project from Jason’s Supermarket in 2016, gaining valuable insights into our behind-the-scenes workings. She recently launched our warehouse, witnessing first hand our efforts in action.

Tuanku Zara’s support for TLFP stems from her alignment with our mission: Feeding The Hungry, Not The Landfill. In Perak, both the Sultan and Raja Permaisuri actively endorse initiatives promoting improved environmental governance, including renewable energy utilization and reduced natural resource consumption. Tuanku Zara’s affiliation with TLFP further underscores her dedication to these important causes, emphasizing the significance of addressing food waste and hunger in our society.


Tan Sri Dr Jemilah Mahmood is the first appointed Patron of The Lost Food Project. She is currently the Executive Director and Professor of Planetary Health at Sunway University and is a medical professional with more than twenty years of experience managing health crises in disasters and conflict settings. Her previous roles include: Under Secretary General for Partnerships at the International Federation of Red Cross and Red Crescent Societies (IFRC); Chief of the World Humanitarian Summit secretariat at the United Nations; and Chief of the Humanitarian Response Branch at the United Nations Population Fund (UNFPA). In 2020, she was appointed a Senior Fellow of the Adrienne Arsht-Rockefeller Foundation Resilience Centre to help reach the goal of making one billion people more resilient to climate change, migration, and human security challenges by 2030. She was also the Special Advisor to the Prime Minister of Malaysia on Public Health, a member of the Government of Malaysia’s Economic Action Council and Climate Action Council, and most notably the founder of MERCY Malaysia.

Dr. Mahmood has received numerous international and national awards including the ASEAN Award in 2019 and the Merdeka Award in 2015 for excellent contribution to community development in Malaysia and the region. Dr. Mahmood is still a committed humanitarian, but her focus is now targeted towards planetary health and the advocacy and activities needed to ensure the planet is protected to ensure equity and health of humanity so that both can thrive.